If you have thought about starting your website or already have one, and have done any research at all, you have read about the importance of keywords. Everything on the web is driven by keywords. It’s the fuel the Internet runs on.
One of the ways to get high traffic to your website is through the Google Adwords program. You choose the keywords you want to bid on and set up the budget you want to use to get traffic based on those keywords from websites that utilize the Google Adsense program and other sources.
There is a tool to help you choose the best keywords to bid on that you need to know about. They just learned about it from a friend. So we are going to learn how to use it together. Begin a new browser window and copy and paste this address into your address bar.
If you are not sure about all of the terms utilized in connection with keywords and Google’s Adwords program, click that very first link that says, “keywords for your ad campaigns”. You can use that as a guide if we get into unknown territory.
In that first paragraph is a link titled, “Learn More”, which gives a more detailed explanation about using the Google Keywords Tool in this article. I am going to try to give you the information in layman’s terms to make it simpler to understand.
As with anything, you should also at some detail read the terms of service. It is always a good plan to read the terms of service for any program you are about to use. But we will skip that step for now.
We all thought we know which keywords we want to and are targeting with our website. I just had a humbling experience. I have been at this for a high time and have a lot of experience in optimizing websites for keyword content. However, I just clicked the tab at the Google Keyword Tool that says, “Site-Related Keywords “, to extract keywords from one of my websites and can see that it is not optimized for the keyword I would have selected.
You may want to do this first. Put in your URL and let it pull out the keywords it finds to be most related to your website. You might be as surprised as I was. Now I am going to be re-writing some of the text content on my website before. I bid on any Google Adwords. Without the Google Keyword Tool, I would have likely just lost money.
That you wish to target by analyzing it with the Google Keyword Tool. Before bidding on your Google Adwords.
Now, using the other tab, “Keyword Variations”, you can type in one keyword phrase or keyword per line and it will give you advice as to other keywords and phrases you can bid on that are associated with your topic. (I choose to type in one keyword or phrase at a time)
The advice Google keyword Tool generates for you are based on statistical data Google compiles from the numerous searches that occur regularly through their search engine. So those keywords and maxims are more likely to produce targeted traffic to your website.
As you type in each keyword or phrase and check the results the Google Keyword Tool gives you, see over to the right. You can add the keywords and phrases you strength like to bid on. Create your list as you go, you can always write it down to a few later on.
Once you have your list of keywords and phrases you might want to bid on, you can log in to your Google Adwords account and check to see how much it will cost you for each of them. Then you can choose how to spend your budget wisely. Nothing replaces good research. The Google Keyword Tool takes a too of the guesswork out of buying Google Adwords. I applaud them for creating this great tool.
Now, what they do not say anywhere on the Google Keyword Tool website. Is that you can use this tool to analyze your competitor’s websites as well. Go to Google and type in your targeted keyword or maxim. Copy the URL of the top 10 results. Analyze each of them managing the “Site-Related Keywords” tab at the Google Keywords Tool.
By doing this, you will sight what keywords and phrases their websites optimized for. If you want to compete with them, you need to optimize your website similarly and you may want to start bidding on keywords and phrases that match those that pulled from competing websites.
Follow success and it will follow you. Do what successful people are doing and you are likely to also complete success. The Google Keyword Tool can support you do that.