From ages, Videos are used to convey a message or deliver some information to a large number of audiences in a short period of time. Nothing can be as better than a video to convey a message in the most effective and efficient manner. In the world of advertising, Videos are considered as the best source of marketing for the promotion of a brand or to educate customers about the brand. Earlier, Video production and video ads were really costly, and can’t be afforded by small and medium enterprises to promote their business.

Only big brands used to have the potential to produce a video for the promotion of their business. But time has changed now! Today, producing a video and run video ads for the promotion of your business has become really convenient. Thanks to the Internet! Today, we have an end number of online as well as offline tools to create a video and run a video ad for brand awareness and promotion.

Only big brands used to have the potential to produce a video for the promotion of their business. But time has changed now! Today, producing a video and run a video ad for the promotion of your business has become really convenient. Thanks to the Internet! Today, we have an end number of online as well as offline tools to create a video and run a video ad for brand awareness and promotion.

Here we list down some of the great benefits of Video ads for the promotion of your business:

1. Videos help to Boost Conversions and Sales: Videos have the potential to attract a large number of people towards your business. Today, most of the customers start their buying journey online. They search for a particular product or service online before buying it. According to studies 74% of users who watched an explainer video about a product or services subsequently bought it. So, videos are surely beneficial in giving a quick boost to your conversions and sales.

2. Videos help in Building Trust: Videos are really beneficial in creating your brand identity and trust. This is a universal fact, that people always remember the content which they see in the form of videos. When your audience will see your product and services explained in a creative manner with the help of a video, they will start trusting your brand. Videos are the best form of content marketing. And we all are aware of the fact that content is really important for a business to grow.

3. Google prefers Videos more than anything else: According to studies, you’re 53 times more likely to show up first on Google if you have a video embedded on your website. Yes! Google highly prefer the content which is published in the form of videos. Videos are really helpful to increase your ranking on search engines. Always make sure to optimize your videos on YouTube for SEO. Use the benefits of videos in the best possible way and extract as many benefits from it as you can.

4. Video Marketing has the potential to explain everything: Videos are the best source to explain or narrate your ideas and emotions to others. With the help of some creativity, you can explain each and everything about your product and service to your audience. In this competitive world, it is really important to be different than others if you want to survive and get maximum conversions in your business. When your content is presented in the form of a creative and interesting video, people will definitely take an interest in it. Also, they will start following you online. This increases your chances of getting more leads and conversions for your business.  

5. Videos are really useful for Social Shares: Social Media is a place where people come to see some interesting posts. If your content is in the form of an interesting video, you can also share it on your social media accounts. If your video has the potential to attract people towards it, you will definitely see the wonders which Social Media can do for you and your business. Creative and influencing content has 90 % chances to get viral on Social Media. If your business gets viral on any major Social Media site, then, believe me, it is not less than a jackpot for you.

6. The majority of consumers prefer video content over blogs and articles: According to studies Majority of consumers want to see content in the form of videos instead of reading lengthy blogs and articles. There are many reasons associated with this behavior of consumers. Today, everyone is so damn busy in their life that nobody has the time to read lengthy articles and blogs to get information regarding any particular product or service. Instead, they like to see short videos that have the potential to answer all their questions and which should be less time-consuming. If we talk about another reason, videos are always a source of entertainment. There are chances that your consumer might get bored and find your blog less interesting. But he will never feel bored while watching a video.

Videos are one of the major sources of entertainment for everyone for ages. Today if you talk about one of the major video streaming platforms YouTube, it has a user base of 1.5 Billion users. 300 hours of videos are uploaded to YouTube every minute. Not only entertainment but videos are also a great source of marketing. The results which you can get from Video Marketing are just magical. Earlier, it was not easy to produce a video and do marketing with it. It was really costly and was not affordable for everyone. But thanks to the advancement in technology and intelligence, today it is damn easy to create some really impactful graphical explainer videos with the help of free as well as paid tools. All you need is a proper knowledge of how to create videos and how to use it as a source of marketing. 

We at Orion Social serves best in class Digital Marketing Services including highly effective video ads creation to make sure your business shine bright and always stay ahead of your competitors.