5. Stats tracking: who are my real consumers?<\/strong><\/h2>\n\n\n\nEmail marketing is an increasingly popular tool in effective CRM, and it\u2019s about time more businesses recognize that. First off, if your provider\u2019s email services for business do not include detailed, real-time tracking, you\u2019re getting a raw deal. Real-time tracking is now an industry standard, and it\u2019s highly valuable, as it allows you to see the exact moment a user opens your campaign, clicks on your link, and makes that purchase. Studying your users can help you improve your communications efforts, so each campaign performs better than the last (several email service providers also let you compare the performance of your campaigns)<\/p>\n\n\n\n
But many marketers are still in the dark. According to a recent WebTrends research, only 5% of marketers are very confident in the measurement of their online marketing efforts, while 26% admit they\u2019re \u201cflying blind.\u201d WebTrends says the low confidence comes from a lack of knowledge when it comes to measurement, which means there\u2019s still a lot of work to be done.<\/p>\n\n\n\n
In email marketing<\/strong>, a blind shot won\u2019t take you very far. But if you aim properly by following these essential rules of play. You should soon be reaping the same major results as so many online and offline businesses.<\/p>\n","protected":false},"excerpt":{"rendered":"Learn how to avoid common traps and send effective email marketing campaigns that deliver powerful results. Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates, and detailed tracking are all notable features. But e-mail marketing is becoming much more than just a […]<\/p>\n","protected":false},"author":1,"featured_media":1152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,64],"tags":[59,61],"_links":{"self":[{"href":"https:\/\/orionsocial.com\/wp-json\/wp\/v2\/posts\/1148"}],"collection":[{"href":"https:\/\/orionsocial.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orionsocial.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orionsocial.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/orionsocial.com\/wp-json\/wp\/v2\/comments?post=1148"}],"version-history":[{"count":2,"href":"https:\/\/orionsocial.com\/wp-json\/wp\/v2\/posts\/1148\/revisions"}],"predecessor-version":[{"id":1603,"href":"https:\/\/orionsocial.com\/wp-json\/wp\/v2\/posts\/1148\/revisions\/1603"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orionsocial.com\/wp-json\/wp\/v2\/media\/1152"}],"wp:attachment":[{"href":"https:\/\/orionsocial.com\/wp-json\/wp\/v2\/media?parent=1148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orionsocial.com\/wp-json\/wp\/v2\/categories?post=1148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orionsocial.com\/wp-json\/wp\/v2\/tags?post=1148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}